Lobster Sweaters • Tech Neck • NBA Finals

Jenny Lee, Lead Data Analyst

with Annanya Raghavan

01 Lobsters

• Search interest in the “lobster sweater” is currently at a record high and over the past month, the top trending sweater style is the lobster sweater

• Over the past month, Connecticut was the top state searching for “lobster sweater” followed by Massachusetts and Rhode Island

• Blue is currently the top trending lobster Dunks color over the past month, followed by orange and purple

Top trending shoppable lobster items

past month, US

1. Lobster sweater

2. Lobster skirt

3. Lobster tote

4. Viral lobster beaded bag

5. Lobster sandals

6. Lobster hat

7. Lobster pants

8. Lobster bikini

9. Lobster pajamas

10. Lobster earrings

Top trending lobster recipes

past month, US

1. Lobster linguine

2. New England lobster roll

3. Steam lobster

4. Grilled lobster tail

5. Lobster cake

02 Tech neck

• Search interest in “tech neck” is now at an all-time high with “adult tummy time” nearly doubled over the past week

• One of the top trending questions about tech neck over the past month was “is tech neck real” and “how to reverse tech neck”

• Posture and “correct posture” also reached a record highs this year

Trending searches on tech neck

past month, US

1. Tech neck headache

2. Tech neck device

3. Stretches for tech neck jump

4. Filler for tech neck

5. Tech neck wrap

03 NBA Finals

See how people are searching all series long at our NBA Finals trends page

• Searches asking “when was the last time the pacers went to the finals” and “when was the last time okc went to the finals” spiked +150% in the US over the past week

• Searches for “okc vs pacers regular season” increased +800% in the US over the past week

• Myles Turner is the top trending player related to The NBA Finals in the US over the past week

Trending NBA Finals questions

past week, US

1. When is the first NBA Finals game?

2. How many times have the Thunder been to the Finals?

3. Where is Game 1 of the NBA Finals?

4. Who is favored to win the NBA Finals?

5. When do NBA Finals tickets go on sale?

MAP: Top searched NBA Finals team by state